CHALLENGES..
THE LAST MILE IN CIRCULARITY ENDS IN ARTISAN’S
BACKYARD
GLOBAL STORY
The global leather industry repurposes ~3 million tons of
discarded finished leather each year, much of which is
shipped to countries like India, Ghana, Vietnam &
Pakistan.
LOCAL REALITY
From the ports, waste moves through a murky
chain of middlemen. where transparency is lost
Eventually reaching several artisan
communities in smaller batches with odd and
tiny offcuts that are often unusable
With artisans only able to salvage a fraction,
the rest piles up in their backyards, creating
health hazards for them.
Welcome to,
ECONOCK
WHERE FASHION IS REBORN THROUGH
CRAFT, INTENTION, AND BOLD DESIGN.
Our approach reimagines design amidst
overlooked industrial offcuts destined for landfills.
Skilled artisans bring life to what was
discarded, with each creation reflecting
conscious artistry and luxury.
OUR BOLD AND ARTSY DESIGNS GIVE INDIVIDUALS AN
EXPRESSION OF THEIR IDENTITY AND VALUES.
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Our Vision
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Manifesto
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Our Pillars
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Our Materials
Let us join hands together to be mindful yet sustainabily preach a sense of fashion!