The spark that Ignited Econock
Econock was founded by couture production veteran Ribhav Kapur, whose craftsmanship has graced the runways of Paris, London, and New York. The spark came, atop a 50-foot ladder, creating a Swarovski installation in Vienna with crystal dust. In that moment, the beauty of the installation left a deep mark of realization with him that true creativity doesn’t demand abundance, it flourishes within limits.
Ribhav founded Econock in 2022 to be a play of art, architecture, and impact. At Econcock, what was once overlooked, was reimagined as extraordinary. Gouri Rawat, our creative lead designs with a pursuit of meaning and a bold response to challenges. Each collection reflect our artful designs and conscious craft. Our designs empower individuals to express their identity and values.
Econock is building skills where they matter the most
In 2024, Econock team led by Aleem Ashraf, Lead Artisan held an upcycling skilling training for Artisans and professionals of Agra Leather cluster partnered with Government of India's skilling Initiative. Econock team has consistently engaged with 200+ artisans, professionals, and student bodies contributing toward a resilient upcycling ecosystem.
Econock at United Nations
In 2025, Econock was invited to be a Member at the United Nation Fashion & Lifestyle Network (UNFL) to catalyse our contribution to SDGs by repurposing 50 tons of discarded materials by 2030. In July 2025, Econock participated in the Annual Partners meeting coming together with network members to collaborate on common goals. In October 25, Econock's upcycling practice was demonstrated at UNFL network's panel Fashion's Role in Global circular economy at the United Nations General Assembly by Sustainable Stylist, Sarah Terenski
Econock at New York's Museum of Art & Design (MAD)
Quote from team at MAD
"Econock was Selected by The Store at Museum of Art & Design for its innovative approach to sustainability and design, the brand reimagines industrial waste into artful pieces that embody conscious luxury. This shared commitment to material innovation and mindful craftsmanship reflects the Museum’s mission to celebrate the intersection of art, craft, and contemporary design" Link to Econock X MAD Instagram post
Our Wall of Fame
Econock was accredited as Elle Graduate Designer of the year Fashion & Accessories 2023 and was India Shortlist for Circular Design Challenge by Lakme Fashion Week & UN.
